AppLixir provides Pre-roll and Reward Video Ads for games on Facebook / Web, iOS and Android platforms.

For most games, Video Ads are the second best source of revenue. Unlike In-App-Purchase, however, there is a certain level of uncertainty on how much Game developers are making from Video Ads.

Below is a CPM / Payout trend on monthly basis over a year period. This post covers only Web/Desktop Video ad CPMs (mobile CPMs and trends coming on next posts).

Taking January as a baseline, one can see the percentage point changes over the months.

For most geos, CPM peaks up around March, and stay at January level until July. August is a slow month but then sees a sharp increase from September onwards. The combined / worldwide CPM trend looks like the following