Cookies, Consent & Chrome Yes, Google is taking a significant step towards phasing out third-party cookies in Chrome with the release of its new "Tracking Protection" feature on January 4, 2024....
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
Unlocking the Potential of Web Monetization in 2024
Unlocking the Potential of Web Monetization in 2024 The digital landscape continues to evolve at a rapid pace, with web monetization facing major headwinds i.e. Privacy, cookie, GDPR, CCPA etc. This...
Crafting a Winning Rewarded Video Ads Strategy
Crafting a Winning Rewarded Video Ads Strategy For anyone who has visited our website and particularly, our blog, you can see we have a wealth of information on Rewarded Video Ad implementation....
The Advertising Landscape: The Tale of Two Cities
The Advertising Landscape: The Tale of Two Cities In a dynamic shift reminiscent of a tale of two cities, the advertising world is currently navigating through a period of stark contrasts. On one...
GDC-2024 Highlights
GDC-2024 Highlights So GDC2024 came and gone! What were the highlights of GDC2024? I tried to list a few things I have noticed, read, and experienced this past week at GDC 2024! Game engines About...
A Guide to Optimizing Rewarded Video Ad Play
A Guide to Optimizing Rewarded Video Ad Play Rewarded video ads stand out in the crowded space of digital advertising by offering a value exchange between the user and the application. Instead of...
The Ultimate Guide to Navigating GDC 2024
The Ultimate Guide to Navigating GDC 2024 The Game Developers Conference (GDC) in San Francisco has officially began! It stands as a beacon for professionals from all corners of the gaming industry....
The Yings and Yangs of Ad Monetization
The Yings and Yangs of Ad Monetization Introduction The effectiveness of ad monetization hinges on several factors, including the quality and relevance of the ads, the engagement level of the...
Unlocking Game Monetization in a Cookieless World
Unlocking Game Monetization in a Cookieless World The digital landscape is undergoing significant transformations! And one of the most talked-about shifts is the phasing out of third-party cookies...
Latest Trends in Web Monetization: 2024
Latest Trends in Web Monetization: 2024 The digital world is in a constant state of flux, with web monetization methods evolving at a rapid pace. Publishers and content creators are on a perpetual...