One thing that kept coming in conversations at GDC2023 was the rising cost of User Acquisition. As any industry matures, acquiring users becomes super expensive. This makes User Acquisition Costs...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
Mastering the A.R.M. Game – Acquisition, Retention, and Monetization
Mastering the ARM Game: Acquisition, Retention, and Monetization in the Gaming Industry In the coming few posts, am going to cover a few areas that were often discussed at GDC meetups this past...
Open AI & Game Monetization; My View
So we have been hearing a lot about OpenAI, ChatGPT and their likely impact on our daily lives! I will be honest - I have a mixed feeling, fear & excitement. Fear that it will replace most jobs...
How much can I make with Rewarded Video Ads – 2023 Edition
Note: A revised update is avilable at https://blog.applixir.com/blog/how-much-can-you-really-make-with-rewarded-video-ads-2024-edition/ Since 2016, and just around this time of the year, I try to...
Rewarded Video Ad Monetization – Web & Mobile
In this post, I want to talk about - The dynamics of rewarded video ads in mobile games and websites. The dynamics of rewarded video ads in mobile games and websites revolve around the exchange of a...
2023 Monetization Outlook
In this article, I will try to say few words on 2023 outlooks I have read - Trend in rewarded video ads in mobile gaming and its impact on user experience. Writing outlooks is always a hard subject....
Game Monetization – Then & Now
Game Monetization - Then & Now The history of game monetization dates back to the early days of arcade games, when players would insert coins or tokens into machines to play a game. As video...
Monetization Centered Game Design
Monetization Centered Game Design refers to a game development approach where the primary focus is on maximizing revenue generation through the game's mechanics, features, and player interactions....
Rewarded Video Ads in 2023
Rewarded video ads are a type of in-app advertising that allows users to choose to watch a video in exchange for in-game currency or other rewards. These ads are becoming increasingly popular among...
Choosing the Right Monetization Partner?
Choosing the Right Monetization Partner You’ve just developed a great new game and you can’t wait to get it out to the public. It’s got it all – action, fun, engaging storylines, etc. Before you can...