America’s Advertising Spend – Who & Where
America’s Advertising Spend – Who & Where As the Internet lifeblood, advertising revenues support a diverse ecosystem of content creation, pretty much everywhere in the...
Monetizing AI enabled Services
Monetizing AI enabled Services The Rise of AI-Enabled Services AI-enabled services, ranging from personalized content recommendations on streaming platforms to advanced chatbots in customer service,...
PPID: AppLixir’s Guide for Publisher
Digital advertising has undergone transformative changes over the years. Initially, the industry relied on basic user data to target ads. As technology advanced, this practice...
Best Web Monetization Tools for 2024
Best Web Monetization Tools for 2024 Introduction In the rapidly evolving digital era, web monetization tools have become fundamental in shaping the economic landscape of...
Client-Side vs. Server-Side Header Bidding Explained
Oftentimes, we come across terminologies that end up becoming standards but not understood well. In my blog – “Client-Side vs. Server-Side Header Bidding Explained”, I...
Embracing the New Era of Player Loyalty in Gaming
Today, am going to talk about Embracing the New Era Game Player Loyalty and Rewarded Video Ads in Gaming by pointing few aspects of Acquisition,...
Understanding Key Performance Metrics for Ad Monetization
We often talk about Rewarded Video Monetization but often miss sight of the right metrics to measure how successful our RV Monetization is. In this...
Ad-Supported Monetization; Tale of two Industries
Ad-Supported Monetization As I was reading about Netflix’s push towards Subscription plus Ad Supported model, which is proving to be a great success, I couldn’t...
The Future Of Ad Monetization; Game Forum Edition
This past Tuesday Oct 25th, I had the privilege to moderate a panel at Games-Forum, – the leading Game conference. The topic was the “Future...
Rewarded Ad Video CPM Outlook for Q4, 2023
Note: A revised update is avilable at https://www.applixir.com/blog/how-much-can-you-really-make-with-rewarded-video-ads-2024-edition/ Navigating the often-opaque waters of the advertising industry, I consistently notice a lack of transparency and a...
Unity Game Engine & Monetization
Unity sailed into stormy seas recently, catching some hefty winds for the not-so-good reasons. But lo! The ship has righted its course! I did write...
Lessons from Unity Game Engine “Runtime fees”
Lessons from Unity Game Engine “Runtime fees” So a little background here – Unity Game Engine introduced Run Time Fees earlier this month and my...