Segmentation as an Ad Monetization Strategy: Moving Beyond One-Size-Fits-All In the competitive landscape of web and mobile app monetization, publishers face a persistent challenge: how to maximize...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
The LEGO Principle: Building 103 Million Revenue Opportunities from 6 Core Mechanics
The LEGO Principle: Building 103 Million Revenue Opportunities from 6 Core Mechanics Here is a quick Monday read from AppLixir Team! In 1958, LEGO made a remarkable discovery that would change the...
How Do I Optimize My Ad Revenue? A Guide to Smart Monetization
How Do I Optimize My Ad Revenue? A Guide to Smart Monetization In today's competitive digital landscape, optimizing ad revenue goes far beyond placing more ads. The modern approach demands a...
The Silent Revenue Killer: Why Your Rewarded Video Ads Aren’t Earning as Much
The Silent Revenue Killer: Why Your Rewarded Video Ads Aren't Earning as Much For many game developers, rewarded video ads feel like a "set it and forget it" revenue stream. You integrate the SDK,...
What Actually Makes Users Click “Watch”? The Psychology Behind Rewarded Ads
What Actually Makes Users Click "Watch"? The Psychology Behind Rewarded Ads In the evolving landscape of mobile app monetization strategies, rewarded ads have emerged as a game-changer. Unlike...
How to Use Real Data to Predict Rewarded Ads CPM & Revenue
How to Use Real Data to Predict Rewarded Ads CPM & Revenue Inaccurate CPM projections lead to underperformance, misallocated resources, and misinformed monetization strategies that can derail...
Mobile vs. Desktop: Which Platform Has the Highest Game User Engagement?
Mobile vs. Desktop: Which Platform Has the Highest Game User Engagement? Gaming has evolved into one of the world's most dynamic entertainment industries. In 2024 alone, mobile gaming generated...
2025 CPM Trends: What Developers Should Expect in Q4
2025 CPM Trends: What Developers Should Expect in Q4 Understanding the Stakes CPM remains one of the most critical levers for Game monetization, and for developers relying on ad revenue,...
Beyond Ads: Redefining Game Monetization as a Product Discipline
Beyond Ads: Redefining Game Monetization as a Product Discipline For much of the past decade, ad monetization in games has been treated as an afterthought—something tacked onto the player journey...
The Ultimate Game Monetization Strategy Guide in 2025 and Beyond
The Ultimate Game Monetization Strategy Guide in 2025 and Beyond The indie game development landscape has exploded across mobile, web, and PC platforms, with thousands of talented developers...