Gaming in 2021: Key Trends and Opportunities for Developers and Marketers
2020 was a transformative year for nearly everyone, with the gaming industry seeing incredible growth. As we move into 2021, several trends are set to shape the industry. From new gaming tech to shifts in advertising, here’s a look at what developers and marketers can expect this year.
New Developments in Gaming Technology
Gaming technology is advancing rapidly. Platforms like Google Stadia and devices like Oculus Quest and HTC Vive are pushing the boundaries of what’s possible. Augmented reality (AR) and virtual reality (VR) are increasingly making their way into gaming. These technologies have untapped potential that could redefine gaming experiences in 2021 and beyond. Both developers and consumers stand to benefit from these exciting innovations.
Exciting New Game Releases
The launch of games like Cyberpunk 2077 and Genshin Impact set a high bar for new releases. These games have helped to bring in new players while energizing longtime fans. This momentum is likely to continue throughout 2021, with developers focused on creating more immersive and engaging experiences. Expect to see a booming gaming market this year, with old and new players eager to explore fresh titles.
The Game Streaming Boom
Streaming has become a massive part of the gaming ecosystem. Games like Among Us and Fall Guys introduced a new wave of casual gamers, making gaming more accessible to everyone. Platforms like YouTube and Twitch saw explosive growth as more people tuned in to watch live gameplay. In 2021, streaming will likely continue to grow, attracting more viewers and creating new opportunities for monetization.
Apple’s IDFA Changes: Impact on Mobile Advertising
Apple’s removal of the Identifier for Advertisers (IDFA) could disrupt mobile advertising. This change aims to protect user privacy, but it could make targeted advertising more challenging. IDFA allows marketers to measure ad campaign success, similar to how Google’s GAID works. With iOS 14, users can easily turn off the IDFA, creating a major challenge for mobile marketers. This change will impact user acquisition processes and reshape mobile advertising for developers and marketers.
More Opportunities for Indie Developers
Indie gaming continues to thrive, thanks to platforms like Unity and Unreal Engine, which offer free game development tools. Independent studios have drawn interest from investors, with firms like Kowloon Nights investing millions in indie projects. Unlike big-budget corporate games, indie developers focus on creative storytelling and unique experiences. Games like Undertale, an indie hit, show the power of indie storytelling. However, indie studios often face revenue challenges. In-app ads and rewarded video ads offer indie developers a way to increase revenue while enhancing the player experience.
Cross-Play and Cloud Gaming: Bringing Players Together
Cross-play and cloud gaming are addressing socialization needs in today’s world. The pandemic accelerated interest in these platforms as players sought ways to connect. Cross-play allows gamers on different devices to interact, breaking down barriers between platforms. Cloud gaming further supports this trend, letting people stream games directly to their devices. Google Stadia, despite some setbacks, plans to bring over 100 games to its platform, some of which could benefit from revenue streams like rewarded video ads.
These platforms are more than just technology—they’re community-building tools that bring players together worldwide. With cross-play and cloud gaming, anyone can connect with friends and engage in multiplayer experiences, no matter their device.
Why Rewarded Video Ads Are Essential in 2021
Rewarded video ads are an excellent way for developers to monetize apps and games while enhancing the user experience. They allow users to view ads voluntarily in exchange for in-game rewards like currency, lives, or power-ups. Here’s why rewarded ads make sense in today’s market:
- Improved User Experience – Rewarded ads are less intrusive, as users choose when to watch them.
- Higher Engagement Rates – Users are more likely to engage with ads when they receive rewards.
- Increased Revenue Potential – Rewarded video ads boost monetization, helping developers earn more.
Rewarded ads also benefit users, providing them with added value while keeping the app free to download and play. When integrated thoughtfully, they enhance engagement, increase revenue, and give players a reason to return to the app.
Final Thoughts
Rewarded video ads offer an effective way to monetize games and engage users. For developers, this strategy not only increases revenue but also improves the user experience. We’ve tested this approach and found it to be successful across various apps and games. Rewarded video ads help you attract a targeted audience, providing a win-win for both developers and players. By integrating rewarded ads, you can maximize the potential of any game, especially in a competitive year like 2021.
