Google’s $600 Billion Cookie Problem and Ad Monetization
Google’s $600 Billion Cookie Problem and Ad Monetization In the evolving landscape of digital advertising, Google’s recent decision to abandon the elimination of tracking cookies...
Cost Per Play for Rewarded Video Ads: A Comprehensive Guide
Cost Per Play for Rewarded Video Ads: A Comprehensive Guide In the rapidly evolving world of digital advertising, understanding key metrics is crucial for maximizing...
Video Game Revenue Projections for 2024
Video Game Revenue Projections for 2024 The U.S. video game market faces mixed projections for 2024, with analysts predicting a potential decrease in spending between...
Mid-year “Review & Prediction” on Ad Monetization
Mid-year “Review & Prediction” on Ad Monetization Global digital ad spending is projected to reach $526 billion this year! That is “B”illion! With such a...
Best Practices for Integrating Rewarded Video Ads
Best Practices for Integrating Rewarded Video Ads As we celebrate the spirit of freedom and independence on this July 4th, it’s also a great time...
A Guide to Monetizing HTML5 Games with Rewarded Video Ads
A Guide to Monetizing HTML5 Games with Rewarded Video Ads HTML5 games have become increasingly popular due to their cross-platform compatibility, ease of development, and...
The Latest Trends in Web Monetization: What You Need to Know
The Latest Trends in Web Monetization: What You Need to Know Web monetization is evolving rapidly. As digital landscapes change, so do the strategies for...
The Queen’s Gambit & the Right Monetization = Success
The Queen’s Gambit & the Right Monetization = Success “The Queen’s Gambit” did more than entertain; it transformed the perception of chess. For many,...
7 ideas on Growing Revenue without Breaking Your Games
7 ideas on Growing Revenue without Breaking Your Games Growing revenue without breaking your games requires a balanced approach that prioritizes player experience. Implementing strategies...
Mastering Hybrid Monetization to Optimize LTV
Mastering Hybrid Monetization to Optimize LTV Hybrid monetization, a strategy that combines various revenue streams such as in-app purchases, subscriptions, and ads, has emerged as...
Publishers’ Monetization Challenges – 2023 Vs 2024
Publishers’ Monetization Challenges – 2023 Vs 2024 As we progress into 2024, publishers continue to face a dynamic digital advertising landscape marked by both persistent...
Ad Monetization in a Cookieless World
Ad Monetization in a Cookieless World I have been asked several questions around ThirdParty Cookies and wrote few blogs on AppLixir Blog and some guest...